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The Operating Report of the Year 2011 (From April 2011 to March 2012)

Activity in the first quarter 1

  • April to May
    Mr Watanabe stationed newly and he visited companied in the food industry, food service industry, tourism industry and etc.
  • Since the Great East Japan Earthquake, the imports of agricultural production in Tochigi Prefecture were banned. We did some hearings of the trends of Hong Kong market, and exchanged information with the prefectural government and related organizations in particular.

Activity in the first quarter 2

  • June
    Exhibiting a Tochigi Prefectural booth during "Business meeting of the 13th Zhejiang Investment and Trade" between June 8 to 10.
  • At the same time, we had a visit to Zhejiang Foreign Affairs office and a Zhejiang travel agency. We tried to inform about the activities of the prefecture after the Great East Japan Earthquake.
  • "Japan Mega Fest" exhibit was held at the shopping center in Kowloon Diamond Hill.

Explaining about Tochigi during "Business meeting of the 13th Zhejiang Investment and Trade"

Promoting Tochigi at Japan Mega Fest

Activity in the second quarter 1

  • July
    Explaining about the activities of our office and giving a support to a group of Council certified farmers Minaminasu district workshop to visit shops in HK.
  • August
    Five companies participated in Tochigi prefecture at "FOOD EXPO".
  • Attending the Japanese local governments office meeting and 10th Japanese and Chinese regional exchange seminars in Chongqing city.

Everyone from Council certified farmers Minaminasu district was very seriously observing at shops in HK

Tochigi booth at FOOD EXPO.
Exhibitors trying hard selling themselves.

Activity in the second quarter 2

  • August 
    Accompanying the Taiwan tourism promotion with the Society of inbound tourism Kinugawa Kawaji and Nasu Tourism Association President. We promoted Tochigi's tourism to the Taipei City and Kaohsiung City.
  • September
    24 people Executive Committee Executive Director Tochigi JA ZEN-NOH visited HK. Explaining about the Japanese situation in Hong Kong, we accompanied the visit to retail stores.
  • Joining an exhibit which was held in the city of Guangzhou in the "8th International SME Expo". Tochigi tourism PR was performed, and we visited the Guangzhou city travel agencies, implementing PR activities.

Section Cheif from Kagawa Tourism Exchange Dept. greeted at Taiwan Tourism Seminar.

Explained about HK foods situation at Executive Director Committee Tochigi JA ZEN-NOH

 

Activity in the third quarter 1

  • October
    Manager of Iroha group in Hong Kong visited Tochigi Prefecture for a vsit and purchase of food. Follow up support was provided.
  • Nine Hong Kong travel agents visited Nasu-Shiobara area. Through the invitation business, an overnight tour to "Rindoko Royal Hotel" has been created.
  • Carrying out the "North China Regional Business Meeting" in the city of Dalian, Liaoning. Inviting an outside instructors, we set up a seminar on the general situation of Dalian.


A group of HK travel agencies visiting Nasu-Heisei-no-Mori (Photo provided by Tourism Exchange Dept.)


Instructor explains about Dalian at the "North China regional business meeting"

Activity in the third quarter 2

  • November
    Carrying out the "East China Regional Business Meeting" in Shanghai. Exchange of views with a focus on the nature of the business of the companies in the prefecture of China have been made since the Great East Japan Earthquake.
  • The exhibit "Japan Day in Guangzhou" was held in the city of Guangzhou in Guangdong Province. Of high interest for the Chinese, we introduced the tourism resources of Tochigi.
  • "Japan Mega Fest" was held at the shopping center in Kowloon Diamond Hill and we promote our tourism at our booth.


East China regional business meeting


Ninja from Nikko Edo Village made an apperance without warings.

Activity in the third quarter 3

  • December
    At "Emperor's Birthday Anniversary Reception" hosted by Consulate General of Japan in Hong Kong, we did PR activities through the Sake of Tochigi Prefecture.
  • In the city of Shenzhen, Guangdong Province, "South China Local Companies Gathering - Canton Section" was held. We invited a lecturer who were familiar with the state of affairs counterfeit goods, and a lively discussion was held about the current situation and countermeasures of counterfeit goods.


Providing sake from Tentaka at the "Emperor's Birthday Anniversary Reception"


Participants listened to the lecturer on counterfeit goods

Activity in the forth quarter 1

  • January
    Carrying out an investment environment survey in Hunan and Hubei, China.
  • We attend the opening ceremony of Saga Prefecture office in HK.
  • In Singapore, we visited JNTO office, CLAIR office and JTB. We promoted our tourism.


Opening ceremony of Saga Prefecture HK office


Heiwado is a sample of business that came from the relationship of the friendship of cities between Shiga and Hunan.

Activity in the forth quarter 2

  • February
    Many companies visited HK from Tochigi as Tochigi Hong Kong mission for food (sponsored by Tochigi, Supported by Japan External Trade Organization) was held. We visited HK buyer and restaurants to promote Tochigi foods.
  • Having a Tochigi booth at the "Joint Business Meeting NATAS 2012" in Singapore. We promoted Tochigi tourism to travel agents in Singapore. They were interested in how good the accessible is from Tokyo.


Food Mission


Promoting Tochigi tourism to Singapore travel agencies

Activity in the forth quarter 3

  • March
    Exhibiting at the "Energetic Japan".


Tochimaru-kun and Cheeba-kun


Popular Tochigi booth

 

 

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